Marketer to Marketer: If you only have budget for one program this year, let it be this one. Best of all? It's under $10k.
Uncovering the power of job change tracking is a revenue leader's dream.
I should know, I am one and this is the most cost efficient program I've ever run. Sales team? Your biggest fans. CMO? Giving you a promotion. CRO? Cheering your name.
There's rarely a channel or program that is so easily scalable, cost efficient and quite honestly, obvious, to drive revenue as this one.
Why?
It's the low hanging fruit you're looking for.
We're essentially talking about serving your sales team net new prospects that have already tried your product, love your product, don't even need a demo of your product and are ready to champion your product.
Who are these people? They're your current clients, they're your past clients, and they're your almost-clients-but-didn't-have-budget-at-the-time-clients, when they get a new job.
Mic drop.
🫳
🎤
Picture this:
Slack is your client. A power user of your product at Slack is Amy.
Amy loves your product.
One day, you get a notification:
Amy has a new job at Peloton and she has been promoted to a role that makes her the decision-maker and the budget holder for the kind of product you sell.
You reach out to Amy, congratulate her on the job and you ask her if replicating the success she had using your company at Slack would also makes sense at Peloton.
She says yes.
Demo? Don't need it? Proof of concept? She's already experienced it.
"Just send over the contract :)" she says.
Now imagine running that play with hundreds of different contacts. Every month.
Example:
If you're working at a B2B company and have $10k, yes. You can drive a lot of revenue with this program but we always run a free test first to make sure it's a fit and that this program is going to be ROI positive for you and your team.
By testing a scientifically significant sample size of your database, we're able to tell you what % of your current customers have changed jobs and are now at net new accounts waiting to be reached out to by your sales team.