--- title: "Tracking Job Changes: An always-on program you can't afford not to have" description: Discover the power of tracking job changes as a B2B marketing strategy. Learn how this cost-efficient program can drive revenue and bring in new prospects who are already familiar with and love your product. image: https://academy.leanlayer.com/hubfs/Screenshot%202023-03-28%20at%205.18.58%20PM.png --- # Tracking Job Changes: An always-on program you can't afford not to have Discover the power of tracking job changes as a B2B marketing strategy. Learn how this cost-efficient program can drive revenue and bring in new prospects who are already familiar with and love your product. Job Changes [ Brooke Hattie ](https://academy.leanlayer.com/resources/author/brooke-hattie) Jul 7, 2023 Marketer to Marketer: If you only have budget for one program this year, let it be this one. Best of all? It's under $10k. ## Tracking Job Changes: An always-on program you can't afford not to have Uncovering the power of job change tracking is a revenue leader's dream. I should know, I am one and this is the most cost efficient program I've ever run. Sales team? Your biggest fans. CMO? Giving you a promotion. CRO? Cheering your name. There's rarely a channel or program that is so easily scalable, cost efficient and quite honestly, *obvious, *to drive revenue as this one. Why? It's the low hanging fruit you're looking for.  We're essentially talking about serving your sales team net new prospects that have already tried your product, love your product, don't even need a demo of your product and are ready to champion your product. Who are these people? They're your current clients, they're your past clients, and they're your almost-clients-but-didn't-have-budget-at-the-time-clients, *when they get a new job. * Mic drop. 🫳 🎤 Picture this:  Slack is your client. A power user of your product at Slack is Amy. Amy loves your product. One day, you get a notification: Amy has a new job at Peloton *and* she has been promoted to a role that makes her the decision-maker and the budget holder for the kind of product you sell. You reach out to Amy, congratulate her on the job and you ask her if replicating the success she had using your company at Slack would also makes sense at Peloton. She says yes. Demo? Don't need it? Proof of concept? She's already experienced it. "Just send over the contract :)" she says. Now imagine running that play with hundreds of different contacts. Every month.  ## Where can I find this data?  We cover that [here in more detail, but Lean Layer can push this directly to your CRM. We also link the new record to the past record so your sales team has access to all the context they need on the lead's previous relationship with your company. 👇](https://academy.leanlayer.com/resources/why-targeting-past-buyers-should-be-a-priority-for-your-sales-strategy) Example:  ![Screenshot 2023-03-28 at 5.18.58 PM](https://academy.leanlayer.com/hs-fs/hubfs/Screenshot%202023-03-28%20at%205.18.58%20PM.png?width=1458&height=1156&name=Screenshot%202023-03-28%20at%205.18.58%20PM.png)   ## Is this program a fit for me? If you're working at a B2B company and have $10k, yes. You can drive *a lot* of revenue with this program but we always run a free test first to make sure it's a fit and that this program is going to be ROI positive for you and your team. By testing a scientifically significant sample size of your database, we're able to tell you what % of your current [custome](https://academy.leanlayer.com/resources/why-targeting-past-buyers-should-be-a-priority-for-your-sales-strategy)rs have changed jobs and are now at net new accounts waiting to be reached out to by your sales team. [Request your free test 🧪](https://www.leanlayer.com/revenue-program-job-change-trigger)   [Job Changes](https://academy.leanlayer.com/resources/tag/job-changes) ## Similar posts Case Studies ### [How we helped MVMNT identify their ICP & increase their pipeline by 37%](https://academy.leanlayer.com/resources/how-we-helped-mvmnt-identify-their-icp-and-increase-their-pipeline-by-37) Learn how Lean Layer helped MVMNT identify their ideal customer profile and increase their sales pipeline by 37% in just a few weeks. Discover the... Brooke Hattie Feb 1, 2024 Job Changes ### [How to Scale Customer Referrals: A strategy to increase B2B's highest converting channel](https://academy.leanlayer.com/resources/how-to-scale-referrals) Customer referrals are the highest converting leads across B2B orgs but scaling this channel usually results in marketers sending more email... Brooke Hattie Aug 25, 2023 Case Studies ### [Improving Forecast Visibility for a Consumption-Based SaaS Company](https://academy.leanlayer.com/resources/how-we-gave-our-client-real-time-visibility-into-22m-in-annual-renewals) Like many companies with consumption-based pricing models, our client relied on a manual renewal forecasting process that left nearly half of annual... Tiana Clemons Jun 18, 2026 ### Stay in the know Be the first to get our new research, resources, and free templates for the revenue and RevOps community. ### Subscribe ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Brooke Hattie", "url" : "https://academy.leanlayer.com/resources/author/brooke-hattie" }, "dateModified" : "2023-07-07T17:53:21.737Z", "datePublished" : "2023-07-07T17:53:21.000Z", "headline" : "Tracking Job Changes: An always-on program you can't afford not to have", "mainEntityOfPage" : { "@id" : "https://academy.leanlayer.com/resources/tracking-job-changes-an-always-on-program-you-cant-afford-not-to-have", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://academy.leanlayer.com/hubfs/Lean%20Layer%20Brand/Logo-Black-Transparent.png" }, "name" : "Lean Layer" } } ```