About this engagement
mpro5 is an operations platform serving multi-site businesses, helping them stay compliant, audit-ready, and in control across every location.
Fred, CRO of mpro5, came to us with a goal to build a world-class outbound engine. The vision was clear, but the infrastructure, capacity and internal expertise was missing. Fred hired Lean Layer to bring his vision to life.
Our partnership with mpro5 enabled the following results:
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mpro5 had an outbound motion, but there were some clear gaps in efficiency. Reps were calling prospects one-by-one (no parallel dialer) and using sequences they had each built themselves, with no consistency across how contacts were worked or tracked. Additionally, once a contact had been through a rep's sequence, there was no process for how and when to reattempt outreach. Other inefficiencies included going directly to each rep for insight into pipeline, and list building was eating half a day every week.
Fred had big revenue goals, but that required a big change to their GTM motion. Rather than layering tactics onto what already existed, Lean Layer partnered with mpro5 to implement best practices, create and automate processes for efficiency, and ultimately rebuild their GTM engine from the ground up.
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Fred's team went from spending hours building lists, and lost contacts, to showing up every week with a full queue, knowing exactly who's top priority, with every contact automatically recycled back into the pipeline for re-engagement later down the line.
At a high level, here is what changed:
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Before
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After
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Half a day building lists manually
Every single week, per rep
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90 contacts, ready every Monday
Enriched and routed automatically
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No way to know who was ready
Every contact worked the same way
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Best prospects surfaced daily
Live signals, automatically prioritised
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Contacts worked, then gone
No second chance at pipeline
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90-day re-engagement loop
No contact ever lost
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Pipeline invisible to leadership
Chase every rep for an update
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Full visibility in HubSpot
From first call to closed won
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And now, let's break down how we got there.
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With a full queue delivered automatically every week, reps stopped spending half their time building lists and started spending it selling. The system handles the sourcing, enrichment, routing, and sequencing so the team shows up to work with a prioritised pipeline and a clear view of who to call and why. The impact showed up across the funnel: more meetings booked, more pipeline, and more deals closed.
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Meeting booking rate
+63%
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Close rate
+46%
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Time spent on list building
½ day→15 min
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mrr pipeline: More than Doubled
+107%
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"Anyone trying to optimize their sales process, in any industry, I'd say you need to speak to Lean Layer. They are actually focused on your goals and who you are as a company."
- Fred, CRORequest a free consultation to discover how we can help you rebuild and scale your revenue engine.
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