--- title: Lean Layer Research and Articles | Revenue Strategy description: Revenue Strategy | Lean Layer Revenue Operations research and articles. We talk about go-to-market strategy, execution excellence, and operating rhythm. --- # Lean Layer Research and Articles - [ ALL ](https://academy.leanlayer.com/resources/all) - [ Case Studies ](https://academy.leanlayer.com/resources/tag/case-studies) - [ Revenue Strategy ](https://academy.leanlayer.com/resources/tag/revenue-strategy) - [ Revenue Technology ](https://academy.leanlayer.com/resources/tag/revenue-technology) - [ Revenue Analytics ](https://academy.leanlayer.com/resources/tag/revenue-analytics) - [ Job Changes ](https://academy.leanlayer.com/resources/tag/job-changes) - [ RevOps Careers ](https://academy.leanlayer.com/resources/tag/revops-careers) - [ Ask Your Team For This ](https://academy.leanlayer.com/resources/tag/ask-your-team-for-this) Case Studies ### [The GTM Overhaul That Increased MRR Pipeline 107%](https://academy.leanlayer.com/resources/how-we-helped-a-client-eliminate-lead-leakage-and-build-a-scalable-self-sustaining-outbound-engine) Through automation, AI-powered sequencing, territory planning, segmentation and prioritization of warm leads, we rebuilt mpro5's outbound engine to... Tiana Clemons May 21, 2026 Case Studies ### [How We Helped our Client Automate Reporting & Save Over 40 Hours Per Month](https://academy.leanlayer.com/resources/how-we-helped-our-client-automate-reporting-save-over-40-hour-per-month) Learn how Lean Layer helped a cybersecurity startup close their data gap and gain full-funnel visibility through automated lifecycle and attribution. Tiana Clemons Feb 23, 2026 Revenue Strategy ### [Why We Don’t Do Deliverable-Based Contracts](https://academy.leanlayer.com/resources/why-we-dont-do-deliverable-based-contracts) At Lean Layer, we intentionally chose not to structure our services around deliverable-based contracts. While this model may work for some agencies,... Brooke Hattie Nov 11, 2025 Case Studies ### [Building the Foundations for Outbound: How we helped our client stand up their outbound motion to drive an 85% increase in pipeline](https://academy.leanlayer.com/resources/how-we-helped-our-client-stand-up-their-outbound-motion-to-drive-an-85-increase-in-pipeline) Learn how we helped our client build a scalable outbound motion from scratch. Brooke Hattie Apr 22, 2025 Case Studies ### [Scaling Outbound for Niche ICP: How We Identified 10,000 High-Fit Accounts (without the tedious manual research)](https://academy.leanlayer.com/resources/scaling-outbound-for-niche-icp-how-we-identified-10000-high-fit-accounts-to-scale-outbound) If you have a niche ICP, ZoomInfo, Apollo, and other generic prospecting tools won’t cut it. That usually means your sales reps are spending time... Brooke Hattie Mar 26, 2025 Case Studies ### [Doubling MQL Conversion Rates and Reducing Low-Quality Leads by 48%](https://academy.leanlayer.com/resources/doubling-mql-conversion-rates-and-reducing-low-quality-leads-by-48-percent) As a RevOps and BI agency, we helped our client reduce low-quality leads by 48% and double their MQL-to-opportunity conversion rate. Discover how... Brooke Hattie Sep 23, 2024 Ask Your Team For This ### [Ask Your Team For This: Better Board Reporting](https://academy.leanlayer.com/resources/ask-your-team-for-this-board-meeting-dashboard) Never show up to a board meeting unprepared again: have your numbers, talk to them intelligently, show your path to revenue. Brooke Hattie Apr 26, 2024 Case Studies ### [How We Helped This FinTech Startup Reduce CAC + Drive Efficiency Through Self-Serve Automation](https://academy.leanlayer.com/resources/how-we-helped-this-fintech-startup-reduce-cac-and-drive-efficiency-through-self-serve) Discover how we enabled a leading fintech startup to revolutionize its customer acquisition process, moving to a self-serve model that significantly... Brooke Hattie Apr 26, 2024 RevOps Careers ### [Peer Perspective with Michael Seghieri](https://academy.leanlayer.com/resources/peer-perspective-michael-seghieri-how-to-approach-your-first-90-days-as-a-new-cro) Michael Seghieri shares how to approach your first 90 days in a new role as a CRO (or any revenue leader position). Michael has over 20 years of... Brooke Hattie Mar 13, 2024 Ask Your Team For This ### [Ask Your Team For This: A RevOps Roadmap](https://academy.leanlayer.com/resources/ask-your-team-for-this-revops-roadmap) In this month's edition of our 'Ask Your Team for This' series, we zero in on a vital component of strategic success: the RevOps roadmap. Brooke Hattie Feb 26, 2024 [ 1 ](https://academy.leanlayer.com/resources/tag/revenue-strategy/page/1) [ 2 ](https://academy.leanlayer.com/resources/tag/revenue-strategy/page/2) # Resources for Hiring Managers ![Team Size](https://academy.leanlayer.com/hubfs/3-1.svg "Team Size") FREE RESOURCE ## RevOps Team Size and Make-up Use the team-size calculator to see if you have the right number of FTEs. Leverage the accompanying hiring guide to understand when to add what skill set to your team so that you can set up your team for success. [![Get the free guide](https://no-cache.hubspot.com/cta/default/6073493/43cb82ab-31b1-486d-afeb-a2308f6759ad.png)](https://cta-redirect.hubspot.com/cta/redirect/6073493/43cb82ab-31b1-486d-afeb-a2308f6759ad) # Resources for RevOps Job Seekers ![Company Size](https://academy.leanlayer.com/hubfs/1.svg "Company Size") FREE EVALUATION ## Growth Stage Should you pick an early-stage, growth-stage or a mature GTM org for your next job? The size and maturity of the organization you join matters a lot more than you would think. Do not accept a job offer before you take this survey to ensure your success. [![Get Your Results](https://no-cache.hubspot.com/cta/default/6073493/61ad2513-d3d3-4fa3-86d3-2ffef67a941d.png)](https://cta-redirect.hubspot.com/cta/redirect/6073493/61ad2513-d3d3-4fa3-86d3-2ffef67a941d) ![Skills](https://academy.leanlayer.com/hubfs/5-1.svg "Skills") FREE EVALUATION ## Skills Map Based on your self-evaluation of your skills, this exercise will show you where you are today, where you may have growth opportunities, and how to ask revenue leaders at your company to get the necessary project exposure to grow. [![Evaluate Me](https://no-cache.hubspot.com/cta/default/6073493/2873fac4-9dd3-47c4-8721-4a9dc80e88cf.png)](https://cta-redirect.hubspot.com/cta/redirect/6073493/2873fac4-9dd3-47c4-8721-4a9dc80e88cf) ### Stay in the know Be the first to get our new research, resources, and free templates for the revenue and RevOps community. ### Subscribe