--- title: Lean Layer Research and Articles | Brooke Hattie description: Lean Layer Revenue Operations research and articles. We talk about go-to-market strategy, execution excellence, and operating rhythm. --- # Lean Layer Research and Articles - [ ALL ](https://academy.leanlayer.com/resources/all) - [ Case Studies ](https://academy.leanlayer.com/resources/tag/case-studies) - [ Revenue Strategy ](https://academy.leanlayer.com/resources/tag/revenue-strategy) - [ Revenue Technology ](https://academy.leanlayer.com/resources/tag/revenue-technology) - [ Revenue Analytics ](https://academy.leanlayer.com/resources/tag/revenue-analytics) - [ Job Changes ](https://academy.leanlayer.com/resources/tag/job-changes) - [ RevOps Careers ](https://academy.leanlayer.com/resources/tag/revops-careers) - [ Ask Your Team For This ](https://academy.leanlayer.com/resources/tag/ask-your-team-for-this) Revenue Strategy ### [Why We Don’t Do Deliverable-Based Contracts](https://academy.leanlayer.com/resources/why-we-dont-do-deliverable-based-contracts) At Lean Layer, we intentionally chose not to structure our services around deliverable-based contracts. While this model may work for some agencies,... Brooke Hattie Nov 11, 2025 Case Studies ### [Building the Foundations for Outbound: How we helped our client stand up their outbound motion to drive an 85% increase in pipeline](https://academy.leanlayer.com/resources/how-we-helped-our-client-stand-up-their-outbound-motion-to-drive-an-85-increase-in-pipeline) Learn how we helped our client build a scalable outbound motion from scratch. Brooke Hattie Apr 22, 2025 Case Studies ### [How We Helped Our Client Get Accurate Reporting and Efficient Pipeline Management](https://academy.leanlayer.com/resources/streamlining-hubspot-for-accurate-reporting) Learn how we helped our client address critical reporting inaccuracies, streamline pipeline management, and enhance data-driven decision making... Brooke Hattie Apr 2, 2025 Case Studies ### [Scaling Outbound for Niche ICP: How We Identified 10,000 High-Fit Accounts (without the tedious manual research)](https://academy.leanlayer.com/resources/scaling-outbound-for-niche-icp-how-we-identified-10000-high-fit-accounts-to-scale-outbound) If you have a niche ICP, ZoomInfo, Apollo, and other generic prospecting tools won’t cut it. That usually means your sales reps are spending time... Brooke Hattie Mar 26, 2025 Case Studies ### [Turning Data into Revenue: Building Analytics to Uncover Insights with Impact](https://academy.leanlayer.com/resources/turning-data-into-revenue-building-analytics-to-uncover-insights-with-impact) If you can't see the issue, you can't fix it. Businesses need clear, reliable analytics to optimize revenue growth. Brooke Hattie Mar 26, 2025 Case Studies ### [Fixing Attribution Issues: Don't Make Decisions Based on Bad Data](https://academy.leanlayer.com/resources/fixing-attribution-dont-make-decisions-based-on-bad-data) Marketers want to invest where they’ll get the best ROI on revenue. But without accurate attribution, it’s impossible to make truly data-driven... Brooke Hattie Mar 26, 2025 Case Studies ### [Streamlining Salesforce Processes: Cutting 93 Hours of Manual Work Per Month](https://academy.leanlayer.com/resources/streamlining-salesforce-processes-cutting-93-hours-of-manual-work-per-month) Discover how Lean Layer's fractional RevOps team optimized a cumbersome Salesforce process, reducing manual data entry time by 93%, improving team... Brooke Hattie Sep 23, 2024 Case Studies ### [Doubling MQL Conversion Rates and Reducing Low-Quality Leads by 48%](https://academy.leanlayer.com/resources/doubling-mql-conversion-rates-and-reducing-low-quality-leads-by-48-percent) As a RevOps and BI agency, we helped our client reduce low-quality leads by 48% and double their MQL-to-opportunity conversion rate. Discover how... Brooke Hattie Sep 23, 2024 Case Studies ### [How We Helped Our Client Save Over $1M Through Strategic Tech Stack Reduction and Consolidation](https://academy.leanlayer.com/resources/how-we-helped-our-client-save-over-1m-through-strategic-tech-stack-reduction-and-consolidation) A new CRO inherited a bloated, overly-complex, and expensive tech stack. Discover how we worked together to analyze systems, eliminate redundancies,... Brooke Hattie Sep 23, 2024 Case Studies ### [Automating Partner Channel Data Integration: 11x Pipeline Growth in a Month](https://academy.leanlayer.com/resources/automating-partner-channel-data-integration-11x-pipeline-growth-in-a-month) We helped our client 11x their pipeline within one month by implementing an automated process for scraping and integrating partner channel data into... Brooke Hattie Aug 8, 2024 [ 1 ](https://academy.leanlayer.com/resources/author/brooke-hattie/page/1) [ 2 ](https://academy.leanlayer.com/resources/author/brooke-hattie/page/2) ... [ 3 ](https://academy.leanlayer.com/resources/author/brooke-hattie/page/3) # Resources for Hiring Managers ![Team Size](https://academy.leanlayer.com/hubfs/3-1.svg "Team Size") FREE RESOURCE ## RevOps Team Size and Make-up Use the team-size calculator to see if you have the right number of FTEs. Leverage the accompanying hiring guide to understand when to add what skill set to your team so that you can set up your team for success. [![Get the free guide](https://no-cache.hubspot.com/cta/default/6073493/43cb82ab-31b1-486d-afeb-a2308f6759ad.png)](https://cta-redirect.hubspot.com/cta/redirect/6073493/43cb82ab-31b1-486d-afeb-a2308f6759ad) # Resources for RevOps Job Seekers ![Company Size](https://academy.leanlayer.com/hubfs/1.svg "Company Size") FREE EVALUATION ## Growth Stage Should you pick an early-stage, growth-stage or a mature GTM org for your next job? The size and maturity of the organization you join matters a lot more than you would think. Do not accept a job offer before you take this survey to ensure your success. [![Get Your Results](https://no-cache.hubspot.com/cta/default/6073493/61ad2513-d3d3-4fa3-86d3-2ffef67a941d.png)](https://cta-redirect.hubspot.com/cta/redirect/6073493/61ad2513-d3d3-4fa3-86d3-2ffef67a941d) ![Skills](https://academy.leanlayer.com/hubfs/5-1.svg "Skills") FREE EVALUATION ## Skills Map Based on your self-evaluation of your skills, this exercise will show you where you are today, where you may have growth opportunities, and how to ask revenue leaders at your company to get the necessary project exposure to grow. [![Evaluate Me](https://no-cache.hubspot.com/cta/default/6073493/2873fac4-9dd3-47c4-8721-4a9dc80e88cf.png)](https://cta-redirect.hubspot.com/cta/redirect/6073493/2873fac4-9dd3-47c4-8721-4a9dc80e88cf) ### Stay in the know Be the first to get our new research, resources, and free templates for the revenue and RevOps community. ### Subscribe